![杭州SEO团队[百奥谷大赛]官方战略伙伴!](/images/ad1.gif)
如果你是一个个体户或者一个小公司，那么直接用产品服务市场还不如销售广告。而最好的广告就是那些标价虚高的CPM（广告显示1000次所应付的费用）商标广告，并且如果你处在一个高价值的圈子里，你也可以通过会员服务和AdSense广告获得好的回报。
绝大多数信息网站都是通过销售广告盈利的。而最有利可图的广告就莫过于网站自己的广告了，因为它已经拥有了了用户信任和建立在从同类信任品牌购得的个人用户上的操控能力。如果你不相信这个理论，可以在比较你的网站上的一个领先形式（lead form）和一个第三方网站上的一个领先形式的同时，查看会员交流的状况。站内领先形式通常都会比第三者领先形式胜出2倍或者更多。
我的一个朋友建了一个蓝色的铃声站点。他向一个提供绿色铃声的登录页发送流量，这个页面提供15个奖励铃声。之后他将15个奖励铃声改为10个重新测试。在数量减少时，交流频率就猛然增大，因为交流过程从头到尾都非常顺畅。
如果你不得不将流量送到其他站点的话，你可以试着迎合最终目的来设计站点和销售。这样时间越长你赚的就越多。
还有一些小技巧：
评论要做的公正些，尽管有时是带有极大的偏见。为列表加注并显示状态。把销售信息做的更加实用化，而不是给人太多的推销的感觉。 杭州网站优化 http://www.maiseo.com
限制用户的选择。使其看起来像你已经完成所有的评论，并且你的推荐显而易见的就是他们的最佳选择。
如果你的站点在很大程度上来说是一个AdSense站点，那么你会拥有强大的CPM，并可能在公布少量广告同时获得更多财富。使用AdSense高级报告工具（advanced AdSense reports）来验证人们是否把访问目标锁定为你的网站。如果广告是目标站点（site targeting）的话，试着将一个广告单元撤回，以检验其他广告单元的CPC和CPM所受到的影像。以少量广告竞争的广告商应该提高价格。如果收支几乎平衡其实还是有益的，因为你可以将广告替换成会员广告、品牌广告或是为你最好的内容进行营销的广告。
如果你的广告大多数都是会员站，可以考虑通过克隆他们的供给和商业模式在价值链上提升你自己，同时也反过来改良它们。这时你应该可以直接销售货币，因为你有固定的访问者，供给链也很短，你可以随时更新你的供给，价格可以定的更高，转售客户，你的交流频率可能更高因为你在销售自己的站点，做自己的生意。
盈利潜力最高的广告就是自己的广告，因为它已经拥有了用户信任以及建立在从同类信任品牌购得的个人用户上的操控能力。
杭州网站推广 http://www.maiseo.com
Website Publishers: Learn How to Make More Money Publishing Less Pages & Showing Fewer Ads
If you are an individual or a small company, serving some markets directly with a product may not be as scalable as selling ads. The best type of ads to sell are overpriced CPM brand ads, but if you are in a high value niche you can also do well with affiliate offers and AdSense ads.
Most informational websites are monetized via selling ads. The most profitable ad any site can sell is an ad for itself, because there is already user trust and perception of control built directly into a person buying from the same trusted brand. If you don't believe that theory, track affiliate conversion rates while having a lead form on your site vs a lead form on a third party site. The on-site lead form will typically outperform a third party lead form sometimes by a factor of 2 or more.
A friend of mine published a blue site about ringtones. He sent traffic to a green ringtone offer landing page that offered 15 bonus ringtones. He later tested sending the traffic to a blue ringtone offer landing page that offered 10 bonus ringtones. While offering less, the conversion rate was significantly higher because the conversion process felt more congruent from beginning to end. 杭州网站优化 http://www.maiseo.com
If you must send visitors to another site for conversion try to pattern your site design and sales copy to match the end destination site design and copy. The more consistent the experience is the more money you make.
A few more tips to help boost conversions:
Make the review look unbiased, even if it is highly biased. Use bulleted list and show stats. Make the sales information look more informational than salesy.
Limit user choice. Make it sound like you already did all the review process and your recommendation is the obvious choice for the user's needs.
If your site is mostly an AdSense site, and you are getting a strong CPM, you might be able to make more by showing fewer ad units. Use the advanced AdSense reports to see if people are site targeting your website. If advertisers are site targeting consider pulling back one ad unit to see how that affects the CPC and CPM of the remaining ad units. Advertisers competing for less ad inventory should drive up the prices. If the gain nearly offsets the loss you are still ahead because you can replace that other ad unit with an affiliate ad, an ad for a branded advertiser, or an ad marketing your best content.
If many of your advertisers are thin affiliate sites, consider moving yourself up the value chain by cloning their offers and business models and improving upon them. You should be able to make more money selling directly because you keep the visitor, the supply chain is thinner, you can refine your offers over time, you can sell at higher price points, you can resell the customer, and your conversion rates should be higher because you are selling your own site and business.
The most profitable ad any site can sell is an ad for itself, because there is already user trust and perception of control built directly into a person buying from the same trusted brand.
Most informational websites are monetized via selling ads. The most profitable ad any site can sell is an ad for itself, because there is already user trust and perception of control built directly into a person buying from the same trusted brand. If you don't believe that theory, track affiliate conversion rates while having a lead form on your site vs a lead form on a third party site. The on-site lead form will typically outperform a third party lead form sometimes by a factor of 2 or more.
A friend of mine published a blue site about ringtones. He sent traffic to a green ringtone offer landing page that offered 15 bonus ringtones. He later tested sending the traffic to a blue ringtone offer landing page that offered 10 bonus ringtones. While offering less, the conversion rate was significantly higher because the conversion process felt more congruent from beginning to end. 杭州网站优化 http://www.maiseo.com
If you must send visitors to another site for conversion try to pattern your site design and sales copy to match the end destination site design and copy. The more consistent the experience is the more money you make.
A few more tips to help boost conversions:
Make the review look unbiased, even if it is highly biased. Use bulleted list and show stats. Make the sales information look more informational than salesy.
Limit user choice. Make it sound like you already did all the review process and your recommendation is the obvious choice for the user's needs.
If your site is mostly an AdSense site, and you are getting a strong CPM, you might be able to make more by showing fewer ad units. Use the advanced AdSense reports to see if people are site targeting your website. If advertisers are site targeting consider pulling back one ad unit to see how that affects the CPC and CPM of the remaining ad units. Advertisers competing for less ad inventory should drive up the prices. If the gain nearly offsets the loss you are still ahead because you can replace that other ad unit with an affiliate ad, an ad for a branded advertiser, or an ad marketing your best content.
杭州网站SEO http://www.maiseo.com
If many of your advertisers are thin affiliate sites, consider moving yourself up the value chain by cloning their offers and business models and improving upon them. You should be able to make more money selling directly because you keep the visitor, the supply chain is thinner, you can refine your offers over time, you can sell at higher price points, you can resell the customer, and your conversion rates should be higher because you are selling your own site and business.
The most profitable ad any site can sell is an ad for itself, because there is already user trust and perception of control built directly into a person buying from the same trusted brand.
相关推荐： 搜索 seo 网站优化 网络营销 杭州网站优化 山东 文档
评论列表